Read the following passage about the power of images and mark the letter A, B, C or D on your answer sheet to indicate the best answer to ea...

Read the following passage about the power of images and mark the letter A, B, C or D on your answer sheet to indicate the best answer to each of the following questions from 31 to 40.

Celebrities and influencers often gain widespread recognition through social media platforms, reality shows, or traditional media. [I] Fame brings several benefits: it helps individuals build personal brands, attract sponsorship deals, and influence public opinion. [II] This influence can also empower celebrities to support charitable causes, advocate for social change, and become role models for younger generations. [III] In the best cases, fame becomes a tool for positive impact both commercially and socially. [IV]

However, not all celebrities use their influence responsibly, and some prioritize profit over ethics. A recent case in Vietnam has sparked controversy involving the company “Chị Em Rọt”, which partnered with famous personalities like Hằng Du Mục, Quang Linh Vlogs, and beauty queen Nguyễn Thúc Thùy Tiên. These influencers promoted a product called Kera—a vegetable-flavored candy—claiming that “one piece equals one plate of vegetables,” aiming to appeal especially to children and pregnant women. The marketing messages were powerful, emotionally persuasive, and widely spread across social platforms, but the product’s actual quality fell far short of the advertised promises.

Upon investigation, scientific tests revealed several alarming facts about the candy. Kera contained 33.4 g of Sorbitol per 100 g—a sugar alcohol with laxative effects when consumed in large quantities. Overconsumption can lead to digestive issues such as bloating, cramps, or diarrhea, particularly in children and individuals with sensitive stomachs. Furthermore, the fiber content was only 0.935%, far below what one would expect from a “vegetable replacement.” The absence of clear Sorbitol labeling on the packaging violated food safety regulations and misled consumers. This raised serious concerns about both health risks and ethical standards in celebrity-endorsed advertising campaigns.

This incident serves as a warning for both consumers and public figures. Consumers should be smart and skeptical when encountering product endorsements, even from well-known public figures. Researching product details, checking ingredients, and reading trusted reviews can help avoid potential health risks. At the same time, celebrities must carefully evaluate the quality and safety of the products they promote. Their public image, the trust of their audience, and the health of consumers are all at stake. Ethical responsibility from both sides is essential to ensure a healthy, transparent, and trustworthy marketplace.

Question 31: Where in paragraph 1 does the following sentence best fit?
Many companies seek collaborations with celebrities to promote their products, relying on their popularity to boost sales.
A. [I] B. [II] C. [III] D. [IV]