Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the option that best fits each of the numbered...

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the option that best fits each of the numbered blanks from 18 to 22.

Decision-making in ethical consumption involves multiple cognitive layers, as individuals seek to balance cost, convenience, and personal values. Some engage in comprehensive information-gathering across a wide range of products, (18) ________. Others, facing limited cognitive resources or decision fatigue, (19) ________, often resulting in choices driven by habit rather than optimality.

Over time, many consumers develop rigid preferences that guide future purchases. (20) ________. This tendency can reduce openness to newer or more sustainable alternatives, even when those options may offer better value or alignment with stated principles.

Not all behaviour, however, adheres to rational models. (21) ________. Emotional triggers or time-limited promotions may override deliberate evaluation, leading to inconsistent or contradictory choices. (22) ________, especially in industries where demand forecasting is crucial for resource allocation and inventory control.

Question 18:

A. each of which is then assessed through criteria linked to sustainability and impact

B. each item is assessed according to criteria related to its potential sustainability and impact

C. all of them being subject to assessment regarding sustainability-related performance

D. among which assessments are made with criteria concerning their sustainable impacts