Read the passage and mark the letter A, B, C or D on your answer sheet to indicate the best answer to each of the following questions from 3...
Đề bài
Read the passage and mark the letter A, B, C or D on your answer sheet to indicate the best answer to each of the following questions from 31 to 40.
An image shared on social media depicts not a scene from the past, but a contemporary gathering in the metaverse: avatars holding cigarettes, smoke curling upwards in a virtual bar. This scene epitomizes an emergent and disquieting marketing frontier where tobacco and vape companies are infiltrating virtual spaces to target young people, operating with impunity beyond the reach of conventional regulation. [I] Health advocates warn this development poses a formidable new challenge to global public health.
A recent report by the public health organization Vital Strategies, presented at the World Conference on Tobacco Control, uncovered numerous instances of this strategy. Researchers found tobacco corporations launching digital assets and vape companies sponsoring online games. For example, content linked to one of Indonesia’s largest cigarette firms portrayed metaverse gatherings where avatars casually searched for lighters and smoked together, a tactic engineered to normalize the behavior in a social context. [II] These promotions are particularly insidious given that over half of the metaverse's active users are 13 years old or younger.
Experts express profound concern over the convergence of Big Tech's expertise in driving user engagement with the tobacco industry's long history of cultivating addiction. This anxiety is compounded by the understanding that online behavior often diverges from real-world conduct. In the metaverse, where users adopt new personas and social norms are more malleable, the subtle promotion of nicotine use becomes powerfully integrated with themes of aspirational identity and freedom. [III] As Dr. Melina Magsumbol of Vital Strategies articulates, the industry is exploiting this to "subtly sell the idea that you can be anything, anyone you want."
This pervasive digital marketing creates a significant regulatory dilemma. While the WHO's Framework Convention on Tobacco Control mandates comprehensive bans on tobacco advertising, enforcing these rules in borderless digital realms is an intricate problem that governments are struggling to address. [IV] Health officials emphasize that inaction is perilous. Dr. Nandita Murukutla of Vital Strategies cautions that what begins as a marginal trend can rapidly achieve critical mass, at which point "dialing something back is virtually impossible." The imperative is clear: regulations must adapt before this new wave of digital marketing becomes irrevocably entrenched.
Question 31: According to paragraph 1, the infiltration of virtual environments by tobacco companies may create ______.
A. a contemporary gathering of avatars depicted in a shared social media image
B. a new marketing frontier requiring updates to conventional advertising regulation
C. a method for targeting young people through contemporary virtual gatherings
D. a significant public health threat operating outside traditional legal frameworks