Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the option that best fits each of the numbered...

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the option that best fits each of the numbered blanks from 18 to 22.

Although smell is often considered the least valued of the five senses, scientists now understand that it forms one of the most immediate links between the brain and the outside world. A scent can reach the area of the brain connected with emotions and memories in just two seconds, which partly explains why certain aromas can instantly trigger vivid recollections. Yet the precise mechanism behind this influence remains unclear, (18) ____________.

Nevertheless, smell also (19) ____________. Apparently, people respond more strongly to subtle chemical cues than they realise, and even first impressions can be shaped by scent. Many individuals tend to be attracted to those (20) ____________. Interestingly, people also smell of what they eat, which may further affect how they are perceived.

In consumer behaviour, the impact of scent has become a topic of substantial interest. In one well- known study, a majority of participants reported being more willing to buy a pair of trainers when the shop environment smelled pleasantly floral. (21) ____________. The use of fragrance has gradually become a marketing tool across different industries. Today, many companies deliberately integrate scent into their branding strategies to create welcoming environments and encourage customers to stay longer. However, experts warn that scent-based persuasion has its limits. (22) ____________.

Question 18.

A. even though scientists have already found some clues about how it works

B. because many people still do not pay attention to their sense of smell

C. so researchers have stopped all experiments related to the topic

D. but most experts agree that smell affects emotions very strongly