Read the following advertisement and mark the letter A, B, C, or D on your answer sheet to indicate the option that best fits each of the nu...

Question 2:
A. Avoid
B. Conserve
C. Deny
D. Refuse

Question 3:
A. come over
B. take up
C. bring about
D. keep out

Question 4:
A. conditions
B. pains
C. injuries
D. crashes

Question 5:
A. yet
B. though
C. therefore
D. so

Question 6:
A. discourage
B. challenge
C. encourage
D. suggest

Read the passage and mark the letter A, B, C or D on your answer sheet to indicate the best answer to each of the following questions.

Texting the Television

(I) In the past, TV shows targeting young audiences relied on email addresses for interaction. (II) Today in Europe, emails are increasingly replaced by mobile phone numbers, allowing viewers to text shows directly. (III) Text messaging has even surpassed Internet usage, with significant numbers of teenagers in France, Britain, and Germany responding to programs via text, showing how texting has become a key way to engage with television. (IV)

This trend is largely driven by reality TV shows such as Big Brother, where audiences vote to influence outcomes through text messages. Texting is not limited to voting; news programs invite comments, game shows involve audiences in competitions, music shows take song requests, and broadcasters provide on-screen chatrooms. Texting transforms TV from a passive experience to an interactive one, with viewers keeping their phones close while watching.

Texting is also highly profitable. For example, British Big Brother received 5.4 million votes, generating over £1 million. In Germany, MTV’s Videoclash collects tens of thousands of texts per hour, and Belgian quiz shows attract hundreds of thousands of participants monthly. Mobile operators usually take 40 - 50% of revenue, while the rest is shared among broadcasters, producers, and technology providers. Some companies, like Endemol, are developing direct billing systems to bypass operators and retain more profits.

A key factor behind TV-texting’s success is the introduction of short, memorable codes. Initially controlled individually by providers, short codes have become increasingly universal, allowing viewers to use the same codes across networks. These codes are easier to remember on-screen and have made participation simpler, boosting engagement.

Operator cooperation is part of a broader trend. Earlier technologies like WAP failed because providers were unwilling to share revenue. Learning from this, companies such as Orange now offer transparent revenue-sharing models, encouraging the growth of mobile-based interactive services.

Television itself is evolving. Instead of one-way broadcasting, shows now include viewer reactions. Interactive TV using set-top boxes proved costly and limited, with low market penetration. Mobile phones, on the other hand, are widespread, cheaper to develop, and allow rapid deployment. Providers are even integrating texting functions into set-top boxes to combine old and new methods.

The success of TV texting highlights that audiences want more than passive viewing. Even simple, low-tech solutions can replace complex technologies while satisfying demand for interactivity. Viewers clearly enjoy participating rather than just watching, showing that interactive services are both popular and profitable, reshaping the television experience.

Question 7: Where in paragraph 1 does the following sentence best fit?

"Texting has become a popular way for young viewers to engage with TV shows."

A. (I)
B. (II)
C. (III)
D. (IV)

Question 8: According to paragraph 2, which of the following is NOT a way viewers interact with TV via texting?

A. Voting in reality shows
B. Sending song requests

C. Sending text messages to the TV screen
D. Answering email surveys

Question 9: The word "retain" in paragraph 3 is OPPOSITE in meaning to ____________.

A. keep
B. maintain
C. hold
D. give away

Question 10: Which of the following best summarises paragraph 3?

A. Texting generates substantial revenue, and some companies are developing direct billing systems to increase profits.

B. Texting is highly profitable for both operators and producers, but companies are limited in the share they can retain.

C. Television shows are losing money due to the costs of mobile infrastructure and limited audience participation.

D. Mobile operators are refusing to share profits with broadcasters, which reduces the overall financial benefit of texting.

Read the following leaflet and mark the letter A, B, C, or D on your answer sheet to indicate the option that best fits each of the numbered blanks.

Sustainable Health: Lasting Habits for Life

Do you wish to boost your vitality and maintain long-term wellness? True health is not achieved through drastic changes but through steady, conscious effort. Even minor improvements in diet, exercise, or mindset can prevent a (1) ____________ of chronic health issues.

Smart tips for sustainable living

• Nourish your body wisely: Choose seasonal produce, lean proteins, and whole grains. (2) ____________ excessive salt intake and limit refined sugar and ultra-processed snacks to protect your cardiovascular health.
• Stay active: Whether you prefer hiking, cycling, or swimming, find an activity you enjoy and (3) ____________ it regularly to sustain your motivation.
• Protect your rest: Sufficient, high-quality sleep allows your body to recover and your mind to remain sharp.
• Avoid harmful habits: Smoking and heavy drinking increase the risk of preventable (4) ____________ that can shorten your lifespan.

Building healthier habits can be challenging, (5) ____________ with persistence and the right mindset, the results are life-changing.

So take the initiative - (6) ____________ your loved ones to join you in making health a shared priority!

Question 1:
A. range
B. lots
C. great deal
D. plenty